In this regard, the outdoor products department manager Rolf Reinschmidt in Adidas said in an interview “Last year, Adidas achieved an outstanding sales performance which was up to 300 million Euros, an increase of 40% in the same year. It’s believed that to open the first Adidas outdoor products store in China is a right choice for Adidas to enter the outdoor market in the round.

In addition to Adidas, Taiya limited liability company which contains the main business of sports shoes sole research and development, production and sales said that it would also wholly invest in the construction of the RAX outdoor sports brand project of its subsidiary, the estimated investment was 46.4988 million Yuan, of which software and hardware and other facilities’ cost is 6.38 million Yuan, 40,118,800 Yuan of liquidity. Similarly, Lung Tak
Group whose origin is in the field of foreign trade processing with its Jun88 new established outdoor equipment in the name of the brand, convened dozens of partners across the country to negotiate so as to alter to the domestic outdoor equipments market.

Actually, showing optimism on outdoor sports market at the same time for Taiya and Lung Tak Group is not a whim. In early June of this year, Taiya shares had already issued a report titled Analysis of Outdoor Equipments Market and Competitive Potential of Taiya, in which it was found out that Chinese outdoor market was in a bullish trend and that outdoor sports equipment market would grow at the rate of 50% every year, and the potential peaks of it might go beyond 10 billion Yuan.

There is no doubt that with the steady growth of economy, outdoor sports industry has set up a file in the spring of development.

Relevant experts pointed out that outdoor sports is more than a popular trend, it is also a certain scale of the industry at the infant stage which is dependent on the movement itself, but also on the movement has influence as a whole, commonly known as “industry chain”. But he domestic shoes enterprises are not perfect in their outdoor sports shoes and apparel industry, and minority of them specialize in outdoor sports functional fabrics and exploitation of outdoor sports shoes materials, and there is no formation of the cluster effect.